In April 2015 I held an introduction to product design seminar in hope to enlighten the Startup Shell community with some fundamentals of good design. Dieter Ram's ten commandments were briefly covered, followed by an introduction to sketching and its importance in the design process. We then picked a simple product to redesign, and worked together through all the basics. Startup Shell is an incubator that is home to dozens of exciting, up and coming companies (including my own). Note, the recording goes out of sync 39 minutes in.